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The history within the LEGO company begins in 1932 when Ole Kirk Christiansen, a Danish father, decided to start a business retailing his hardwood toys door to door in the town of Billund, Denmark. He referred to as his new company “Lego” – a combination of two Danish ideas, “leg godt, ” which meant “play very well. ”

In 1958, the company’s founder, Godtfred Kristiansen, copyrighted a system for the purpose of coupling the plastic stones that would later on become often known as LEGO “Automatic Capturing Bricks. ” The invention allowed LEGO to create more diverse and intricate toys.

Following that, LEGO widened it is offerings and began to serve both kids. It produced a line of “Minifigures” in the mid-1970s that integrated human shapes with posable arms, and in addition marketed rings sets meant for young girls.

A second expansion in 1979 saw the creation of LEGO Space sets, presenting astronaut minifigures, rockets and spaceships, amongst other well-liked themes. It happened in 1999, the LEGO Group entered the Star Battles market, launching units featuring the X-wing mma fighter and TIE UP Fighter.

Seeing that the company grew, it had to increase it is ability to launch new products quickly and efficiently. To this end, it appointed management adviser Jorgen Vig Knudstorp.

He helped the organization cut down on inventory and reduce development time. This individual encouraged the business to build associations with significant toy corporations, including Concentrate on, Wal-Mart and Toys ‘R’ Us.

He also launched LEGO Recommendations, an online community where fans could send plans for new Lego sets they wanted to find produced. This allowed LEGO to test the appeal of new suggestions and gain feedback before committing to these people.

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